It is very important to structure a website well and avoid design and writing errors. It is an important step for a company to attract customers.
There are no universal rules for creating a website. Nevertheless, an organization must be taken into consideration from the start of the design of the site because it is an important element for a better SEO. If the visitor needs some logic to navigate, the same goes for search engines.
In this article, I'll share with you the most common mistakes to avoid. Simple mistakes that can be costly. Website design mistakes to avoid
Not correctly defining your goals
The success of a website requires a good definition of your "target" and a good understanding of their expectations.
Your site will never be of good quality if your presence is justified only in relation to the competition.
For website creation, avoid free solutions! I have never found a provider that offers a free site design that is scalable, flexible, and personal. Often these services are free for a limited time or you will have to put a lot of advertisements on your home page that will be harmful to your business.
Leave your site under construction for months
Avoid having your site under construction. This is not good for your business, if you cannot make a complete site you can make a mini-site and you can then complete it using CMS tools.
Depend on your webmaster or web agency
You can modify the style of your page, the menu, the addition of a page… even if you do not have technical skills. You just have to ask your web agency to use a CMS (Content Management System) tool. It will allow you to no longer be dependent on your webmaster for fairly simple modifications.
Do not use a tracking tool
There is nothing more painful than putting a website online and not knowing how and by whom it is used. During all the activity of the website, it is important to have some statistics about it, such as:
- What are the most visited pages?
- In which regions are my visitors located?
- How long do they stay on the site and on which pages?
- Are my web advertising campaigns working well?
- What is the bounce rate?
- What are the keywords used to access my site?
Use Google Analytics to adapt your site according to the real needs of Internet users.
Mistakes to avoid when writing a website
Copy / paste content
Avoid copying and pasting content from other sites. You can go back to the subject but be original, because Google is able to detect the content that has been copied.
Do not optimize the content and structure of the pages
Depending on the keywords used by Internet users, Google offers a series of corresponding sites. It is therefore important to position these keywords in the right place in your pages, for example in the url, description, titles and anchor links.
Keyword density and the use of synonyms also matter.
Try to position yourself on generic expressions
It is better to focus on expressions of type "Long tail" ou "Geolocated" than on generic expressions of the kind
"Pizza" ou "Web agency".
The main idea behind the long tail is to use longer and more precise expressions. For example "web agency specializing in SEO" is more relevant than "web agency". Internet users are increasingly using geolocated expressions. So do not hesitate to use them; For example " web agency specializing in SEO in La Rochelle ».
The advantage of these techniques is to meet a more precise need of the Internet user. The downside to the long tail is that you have to write more specialized pages.
Do not diversify the content
There are a multitude of sites where you can upload your documents, presentations, images and videos. Do it by mentioning your site and your references! Research on multimedia elements is increasingly important, take advantage of it!