Last updated: November 14, 2022
The dating apps are not just about finding your soul mate. This is an opportunity to find friends and business partners, take part in interesting events. And for dating app owners – also a chance to make money.
Must have of a successful dating app
There are hundreds, if not thousands, of dating apps and sites in the stores. But only a few, for example, Ladadate – online dating site, gain popularity and reach the top.
Safety first
For create an application successful, you have to understand what the public wants and what they fear. According to research, privacy and security are top priorities for users.
- In L'Jaumo app, users communicate in chat, while their location and personal information are hidden. Jaumo developers proudly state that privacy comes first, and even provide their own statistics: 96% of Jaumo users are real people. By the way, the company's website has detailed instructions on how to identify a scammer and protect yourself on a first date.
- If we talk about security, one of the ways to verify a person is to talk to them on the phone. This principle is taken as the basis of theHotline Dating App. Before starting a match, users must call and chat. You can make a call directly from the application, then chat access will open automatically. Hotline developer Sam Ballantyne says that the phone call lasts on average 25 minutes. Okay, not a bad result for a first date.
- The Zoosk app checks user photos. The new user records a short selfie video and sends it to moderators for verification along with the photo. After confirmation, the user receives a green icon on their avatar.
Hinge is, according to the developers themselves, a dating app. Users indicate their real name, school, place of work. Privacy settings allow you to hide certain content.
User-friendly interface
Another user expectation is a simple and intuitive interface. tinder immediately comes to mind – one of the most popular dating apps in the world.
tinder has a user-friendly interface: flexible profile settings, large photos. You do not need to register in the application, Tinder automatically takes all data (photo, hobby, profession) of Facebook. The user only needs to set the search criteria for a partner and swipe left and right to show sympathy or antipathy towards the candidate.
Another example of a successful interface is the dating app Free For Lunch. The peculiarity of the application is the combination of the functions of a social network and a dating service with geo-referencing.
Dating apps are expected to become more niche, targeting specific user groups. The integration of online dating services with social networks is also trendy.